Maynard Marks came to us for a refreshed brand identity that was confident, dynamic and professional. But we saw a need to dig deeper and understand more. What is their purpose? What are they best at and what value do they bring to their clients? And what is their unique positioning?
Through staff surveys and interviews we heard an underlying theme of how Maynard Marks’ mahi (work) helps to create environments where communities can thrive. We heard a shared vision to make sure every building in Aotearoa New Zealand is safe, healthy and sustainable. And we arrived at our core brand idea: Maynard Marks build confidence through care.
Based on a chevron symbol, our new logomark for Maynard Marks has a modern and progressive feel. The word chevron is French and derives its meaning from the Latin word caprio, or rafter, due to its resemblance to building rafters — the perfect symbol for an organisation with buildings at its heart. The three-dimensional quality of the logomark further enhances the sense of construction.
For Maynard Marks’ brand voice, we developed a tone based on warmth, trust and openness to humanise their content and make it feel like a face-to-face conversation.
Maynard Marks’ refreshed brand will serve them well as they continue to make a measurable difference and a better future for Aotearoa New Zealand.
"From our first interaction, we were impressed with Ocean’s personable and unstuffy approach. The team made a real effort to get to know us, to understand what makes us tick and what our clients value. They took us on a journey that enabled us to clearly define our ‘why’, and used this as a foundation to build a brand platform and identify that tells our story and reflects who we are and what we stand for. We’re really pleased with the end result and have received many positive comments from various stakeholders. The Ocean team was a pleasure to work with and made the entire process engaging and enjoyable."
— Mark Powell, Director - Chartered & Registered Building Surveyor, Maynard Marks